Glenlivet

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Glenlivet

2015-2018

Kazakhstan

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Task

Keeping the brand on social media channels. Increase brand awareness and brand loyalty among Kazakhstani audience

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Complexity

1. gray marketing: ban on direct advertising of alcohol in the country

2. Corporate brand policy: Only the responsible consumption of alcohol

3. A very negative attitude to alcohol in some of the local Internet audience

}

positioning

Сообщество джентльментов, ценящих роскошный образ жизни

Facebook

Adults, the ages of 25 to 35 s ability to make decisions.

Instagram

Adults, the ages of 25 to 35 s ability to make decisions.

What we did

We analyzed the competitors and conducted case studies

Developed creative and communication strategy and

Identified the main headings and themes Sony communities

Drew a guideline for the design of publications

Formed a clear timetable publication

Identified targeting for paid advertising

Sony Kazakhstan to community living and bring the necessary results in social networks, above them on a daily basis working full SMM-team, comparable to a small magazine team.

SMM-project team

SMM Editor

It manages the entire process of development publications. He knows all about the brand and more.

strategist

Responsible for SMM-strategy, monitors trends in Digital and introduces them to life pages.

Project menedzher

It leads to a complete communication between a client and a project SMM-team

Kopirayterы

On the instructions of the editor, write relevant content for publications.

media manager

Configures and manages advertisements targeted

community manager

Follow the comments, It answers the questions of subscribers

Designer

prepares publications, making collages and processes images

As a result,

10000 +
Subscribers to Facebook
1000 +
Subscribers Instagram
10000 +
Subscribers to Facebook
0 %
The average coefficient. involvement