Absolut vodka

2015-2019

{

Task

Keeping the brand on social media channels. Increase brand awareness and brand loyalty.

}

Complexity

Dark Market

gray marketing: ban on direct advertising of alcohol in the country

brand Policy

Corporate brand policy: Only the responsible consumption of alcohol

attitude to alcohol

A very negative attitude to alcohol in some of the local Internet audience

A community for art lovers. brand pages tend to encourage users to reveal their artistic potential, publishing the most interesting collection of modern art.

Facebook

Young boys and girls to 30 years old. Attend fashionable parties and parties, prefer Absolut in cocktails. men over 30 - lovers of quality vodka.

Instagram

Young boys and girls to 30 years old. Attend fashionable parties and parties, prefer Absolut in cocktails.

What did

We analyzed the competitors and conducted case studies

Adopted the values ​​of the brand in brand Ambassadors

We identified the main headings and subject communities

Formed a clear timetable publication

Drew a guideline for the design of publications

Developed creative and communication strategy and

Identified targeting for paid advertising

SMM-team

Absolut Kazakhstan to community living and bring the necessary results in social networks, above them on a daily basis working full SMM-team, comparable to a small magazine team.

SMM Editor

It manages the entire process of development publications. He knows all about the brand and more.

Strategist

Responsible for SMM-strategy, monitors trends in Digital and introduces them to life pages.

Project manager

Conducts full communication between a client and a project SMM-team

Copyrighters

On the instructions of the editor, write relevant content for publications.

media manager

Configures and manages advertisements targeted

Community manager

Follow the comments, It answers the questions of subscribers

Designer

prepares publications, making collages and processes images

Photographer / Videographer

Create their own visual content, which is published in the communities

As a result,

3000 +
Subscribers to Facebook
1000 +
Subscribers Instagram
0 %
The average coefficient. involvement