A key task for BTL has become a mandatory part of two people, in the format "me and my friend".
About the project must "speak" without further advertising and promotion
BTL + Digital
Engaging both offline, and existing Internet brand channels
Mandatory use of brand identity: Vending machines
During provdeniya BTL-campaign to distribute 10000 One unit of Coca-Cola products
We have developed a vending machine, which gave prizes to all, who jumped, paired with, a special button.
To become a viral campaign, we invited Shukhrat - musical team member All Come. Which the "as if", taking part in a game with "Automatically Schaste", I fell in love with a random girl, and forgot to take her phone number. And then I decided to find her through social networks, calling for the help of all its subscribers, which course, we had to watch our videos and share them. In this way, we got a huge viral coverage.
How it was done
The project team
Determines creative direction in accordance with the brand's request
Constitute a complete script
Conducts full communication between the client and the project team
Photographers / videographers
Photo and video support activities
Post-processing of footage
Oversees all offline activities and related counterparties.