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Reputation management in the search engines (SERM)

strategy

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Task

Develop a strategy for reputation management in the search engines.

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Problem

Reviews and Recommendations

Members take certain decisions about the brand based on the reviews from other people or the recommendation of friends and loved ones

Search engines

Search engines, usually give, the most relevant and actively discussed topics, and mostly negative information

Information stuffing

Easy access to the dissemination of information allows competitors to create an artificial negative image around the brand, by stuffing information

strategy objectives

monitoring mentions

Negative control in social networks and media resources of the country by combating unfounded rumors.

Increase reputation

Creating a dialog channel between consumers and brand leadership, with which you can conduct reputational marketing

Dealing with negative

Creating a dialog channel between consumers and brand leadership, with which you can conduct reputational marketing

What did

analysis upomininy

We conducted an extensive in-depth analysis of references in the search engines, social media, blogs and forums

Instruments

We determine the need for a set of tools, which allowed the complex to automate many routine processes

Channels and methods

Revealed the basic channels, site and methods of influencing users to deal with negative references

KPI

To predict the effectiveness of each activity, in the context of the first year of operation

reports

We have formed an understanding of the type of required reports for buduyuschey adjustment strategy

strategy

We developed a comprehensive plan and implementation strategy and reputation management to demonstrate how the search engines