Digital-strategy

Determination of the most cost-effective channels for promoting and designing communication systems with the audience

When the strategy is needed

The result is a more efficient marketing investment

Entering a new market or product launch

You do not know how to move in the Digital

The desire to further growth

Study

We collect data on competitors, the target audience and the company to create a marketing strategy. Create a concept of perception of your product, which will bring to the audience.

competitors

We find the strengths and weaknesses of competitors' brands, We assess their marketing activities.

Lecture hall

segmenting audiences, define the criteria for the selection of each segment and the, what their needs are not covered with competitors.

Company

We assess the current state of, We find opportunities for the development of the brand and the product.

positioning

Form the brand positioning. We find and strengthen the product advantages.

competitors

We determine the position of your competitors in the minds of the target audience.

The target audience

We determine the needs of the audience based on preferences and criteria for product selection.

Perception

Determine, a perception of the audience we need to take in relation to competitors.

marketing system

We develop a comprehensive marketing system, which will help to achieve maximum efficiency through synergy tools.

Site

Development of the landing page, which will convey the benefits of the company, product.

Branding

Visual design brand, naming. Creation of advertising banners and creatives.

channels

We select the most appropriate communication channel with the target audience.

Content marketing

Social networking, email-marketing and their own media.

Marketing sales

Visual design brand, naming. Creation of advertising banners and creatives.

Efficiency

We are using the most popular and modern technology, frameworks and programming languages.

Statement of KPI

For each communication channel to define performance indicators 1 year. We rely on your business opportunities, market size and competitor activity.

allocation of budgets

We expect advertising budgets, are necessary to achieve the established KPI. When allocating budgets consider influence on each other channels - synergies.

calculation ROMI

Based on the margins of your product data, the projected profit from marketing. On the basis of the costs and benefits of marketing forward ROMI. We consider the minimum acceptable ROMI - 100%.

Team

marketer project

Communicate with you, organizes the interaction between you and professionals, It collects information on the company and product. Build effective work of all the experts, to control the timing and presents each phase of work.

Analyst

Based on the margins of your product data, the projected profit from marketing. On the basis of the costs and benefits of marketing forward ROMI. We consider the minimum acceptable ROMI - 100%.

Strategist

Collects and analyzes all the results of research professionals, It finds and formulates competitive advantage, develops positioning, verbal Identity and branding strategy.

Content marketing

Examines the current communication channels, analyzes the quality of the content and activities of competitors. Finds the relevant channels of communication with the audience.

Designer

Analyzes of competitors brands, examines trends in design. Generates ideas on style, which forms associative images and transmits the brand positioning.

cost of

from 1 290 000 n.

other services

Complex promotion

Launching and conducting advertising campaigns in the Digital, using all possible channels of communication.

Digital PR

Create informational pressure around the brand, using relevant information channels sowing.

Content marketing

We attract the attention of potential consumers to the brand by creating interesting and unobtrusive content.