sony-logo-white-retina

Mediynaya campaign

2016

{

Task

It claims to consumers about the new line of TVs Sony Bravia

}

creative idea

We stood at the forefront 4 phrases, It has an emotional impact at the local consumers: Japan, Technology, Quality, Traditions. Based on these was designed key visual - a warrior in traditional Japanese armor, a bright red background and a smear of ink.

Japan

Technology

Quality

Traditions

channels of communication

Outdoor advertising

Articles in magazines

Context advertising mediynaya

Opinion leaders

Online PR

What did

We decided on the CA products and find the most appropriate point of contact

We received from the client the necessary technical requirements, placed on visuals

Formed a clear timetable for action

We made the necessary changes to the graphical local advertising

How it was done

journals

We chose 3 premium magazine and posted articles about the new TV features

Outdoor advertising

Visual was placing on the biggest billboards and LED-screens in Almaty Nur-Sultana. Bright red banner stands out from the competition

Web-banners

It launched a massive advertising campaign in search engines and banner Display Networks

Digital media

articles were published in the pages of the online news portals with high traffic

The project team

Designer

image editing in accordance with local requirements

Strategist

Selects advertising channels of communication in accordance with the CA brand

Project manager

Conducts full communication between the client and the project team

media manager

Configures and manages advertisements targeted

As a result,

10000 +
Go to website
1000 +
View articles
500000 +
Estimated coverage of the outdoor advertising