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The development of online games and Digital-promotion

2015

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Task

Hold on the occasion of the first TV image campaign with built Android OS

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Tasks

Coverage

Inform about the TV technology and all demographic groups: how to target customers, and indirectly consumers

positioning

The idea of ​​the campaign must comply with the slogan of the product "Most Smart TV"

Online + Offline

The involvement of all possible communication channels like the Internet, and offline

Coverage

Motivate potential participants to create entries

nonstandard

The involvement of all possible communication channels like the Internet, and offline

Online + Offline

The involvement of all possible communication channels like the Internet, and offline

Idea

Conduct among Internet users an intellectual game, where the winner will receive a Sony TV

What did

Collected and studied existing online games

Developed creative and communication strategy and

We decided on the technical development version of the game

Establish a clear timetable for the development and promotion of timing

Draw the layout of the game and website, where she will be stationed

We compiled a list of questions, which will have to meet the players

How it was done

Product

The end product was a promotional website Sony Android TV TV. Which was published on detailed product information and direct itself an intellectual game

game

Begin to play could only be pre-entered on the website using your Facebook account or VK.

Directly game is a question of different subjects with multiple choice answers. Multiple Choice adding points to players.

In addition to questions on general knowledge, the game was a theme, dedicated to the brand Sony TV and Android TV, the answers to which can be found on the promo site in advertisements.

Social media

Pages brand communities regularly fueled interest in the game, publishing interim results and general statistics. In addition, we performed an interim competitions among subscribers communities.

Promotion

In order to attract users to the game, we have launched media advertising in search engines, connected opinion leaders, and digital media

The project team

Strategist

Defined channels of communication for each of the target audiences

Copyrighters

We created a database of questions and answers for the game

Project manager

Conducts full communication between the client and the project team

Developers

programmers team, engaged in the technical development of the game and promotional website

media manager

Set up and ran advertisements targeted

Community manager

I followed comments, answering questions subscribers

designers

Create graphical shell game, website, Content in Social Media

As a result,

10000 +
players, participated
1000 +
To the site at the time of the campaign
10000 +
Estimated coverage of the campaign, all communication channels